Advertising is crucial for small businesses, arguably more so than for larger corporations. Yet, small companies often have limited budgets for this purpose. Therefore, it’s vital for business owners to adopt advertising strategies that are both effective and sustainable in the long run.

At Colourstream, our team of experts provides a variety of printing services perfectly suited for small businesses. We’ve compiled this guide to assist business owners in thriving economically by showcasing methods to efficiently promote their business or brand, even with financial constraints.

Free and Low Cost Options

Today, the influence of social media on businesses, both big and small, is undeniable. With a little research, impressive outcomes are achievable. Social media platforms like Facebook, Instagram, or Twitter are usually free to start, offering a risk-free opportunity for exposure. Though not our primary focus at Colourstream, it’s important to mention this valuable advertising avenue.

Moreover, maintaining an up-to-date website with pertinent information is an excellent strategy to demonstrate your expertise and expand your online visibility, attracting a broader range of potential clients. Managing your website yourself generally keeps costs low, as expenses are mostly limited to initial setup. While there are several affordable or free options, at Colourstream, our forte lies in producing physical prints. Continue reading to discover some of these options!

Business Cards

A high-quality business card acts as an effective initial introduction, offering an overview of services and a method for clients or prospective collaborators to make contact if they’re intrigued by what you provide. Tailored to meet your specific requirements, business cards usually feature the company’s name, emblem, and essential contact details, simplifying the process for customers to get in touch.

Whether handed out at networking events, placed in strategic locations, or given to satisfied customers for referrals, these cards continue to market your business effortlessly, reinforcing your brand with every hand they pass through.

Leaflets and Brochures

Leaflets and brochures are indispensable tools for effective communication, offering a detailed glimpse into your business’s products or services. These materials are designed to be both informative and visually appealing, capturing the attention of potential customers. Typically, leaflets and brochures include vivid imagery, engaging descriptions, and clear calls to action, making it easy for readers to understand what you offer and how to engage with your business.

Their versatility allows for distribution in numerous settings, from trade shows and customer service desks to direct mail campaigns. Additionally, well-designed print materials like these enhance your business’s credibility and professional image.

Posters

Posters serve as a powerful visual medium for promoting your business, capable of capturing attention from a distance and conveying key messages effectively. These large-format prints are ideal for showcasing striking graphics, bold colours, and succinct messaging, making them perfect for advertising special events, sales, or new product launches. Posters can be strategically placed in high-traffic areas, both indoors and outdoors, to maximise visibility and impact.

Whether displayed in store windows, at trade shows, or in public spaces, well-designed posters act as silent promoters, working around the clock to boost brand awareness and attract a wider audience to your business.

Banners and Signage

Banners and signage are essential elements for enhancing brand visibility and conveying your business message effectively. These large and dynamic displays are perfect for making a bold statement, whether it’s at a storefront, a trade show, or during a special event. Banners and signage can vary in size and design, tailored to fit different spaces and purposes, from hanging banners to stand-alone signs.

Banners and signage not only guide customers to your location but also help in creating a professional image for your business. They can be used to promote sales, new products, or simply to reinforce your brand identity in the minds of viewers, thereby enhancing recognition and recall.

Stationary

Stationery, encompassing items like letterheads, envelopes, and notepads, plays a pivotal role in maintaining a professional image for your business. These everyday items, often overlooked, are actually powerful branding tools. They ensure that every correspondence and note carries your business’s identity, creating a cohesive and professional look.

This subtle yet effective form of marketing keeps your brand in the forefront, building recognition and trust with every use. Investing in well-designed stationery can set you apart from competitors and leave a lasting impression with clients and partners.

For more information, get in touch with Colourstream now!

If you would like to know more, or to organise high-quality, well made marketing materials from our team, please don’t hesitate to reach out to Colourstream today! We’re here to help and since we’re only a phone call away, getting in touch couldn’t be easier!

Andy Taylor

11:32 12 Jul 19

I have used Colourstream for the last 4 years and will never go anywhere else, fantastic service from Richard and the team. Highly Recommend, Thanks Again. Andy

Ian Metcalfe

14:15 20 Feb 18

Excellent quality print with fantastic customer service. Highly recommend

eTeach Google Acc

Jo Holtom

15:33 31 Jul 19

High quality print, personal service and a quick turnaround. This is why we at Kebur Garden Materials use Colourstream. Their professionalism is second to none.

Jayne Webley

11:07 13 Nov 19

Excellent service and advice. Competitive quote, fast turnaround and great quality. Couldn't ask for more!

Jane Watson

15:19 26 Jun 20

Excellent quality printed business cards with great design and attention to details. Great customer service and recommend very highly.

Sándor Ambrus

09:47 18 Mar 21

Excellent service, highly professional and very fast turnaround - Highly recommended with great attention to detail. Superb.

Kitty Jenks

21:41 14 Apr 21

Richard and the team were so helpful with everything from complicated design, printing on a particular card and fitting it all into my tight schedule. Couldn't recommend more!

Sarah Hart

11:44 16 Jun 22

Excellent print quality and lovely people who always go the extra mile. I would highly recommend.

Angela Senese

19:02 27 Nov 22

Richard and team are absolutely fantastic. Extremely friendly, kind and professional. I love being able to work with them from the design to the end product. So pleased I decided to shop local and found them!

Paul Tizzard

09:57 12 Apr 23

These guys are brilliant. Uber responsive, professional and super quick. They have literally saved our lives many times over with clients who demand scary tight turnarounds. I cannot recommend them enough for their services - not just printing but also making our materials look amazing. Thank you so much and keep doing what you do.

sam russell

12:00 12 Jul 23

Excellent high-quality prints and quick and friendly service! Very easy to send over your printing proof and great turn-around times. Highly Recommend!

Hannah Smith

14:58 27 Aug 23

Highly recommended! Richard and team did a brilliant job at designing and printing the Orders of Service for our wedding- they were perfect. A pleasure to work with and super reliable

Phil Wareham

14:51 23 Feb 24

We've been using Colourstream for various print projects for many years, and they have always delivered great results at a good price. Totally recommend.

Jon Bird

16:05 06 May 24

Called Colourstream to see if they could help with a last minute business card, and expected them to say "that's not possible" like the high street printer beginning with K did. They didn't, and after a short conversation and a couple of emails, Richard produced a draft copy form the photo I had sent him, and I collected the cards less than an hour later, 10 mins after they were supposed to close. Incredibly good service, considering it was only a small job, and the cards are excellent quality for a good price. Thanks Richard - can't recommend you guys highly enough and I'll 100% be back for any other printing requirements.

Orit Huntley

08:06 14 May 24

We were so impressed with Richard and the team! They took the time to get our colours just right, and were patient and professional. We just got the first batch of several different leaflets and promotional materials and they all match up really well and look beautiful - high quality material and print. Wish we'd found them sooner! Highly recommended 🙌🏻

Lucy

12:24 05 Jun 24

Thank you to Richard and the team to for my beautiful wedding invitations. They did an outstanding job printing them and the quality was exceptional. They had a great selection of card options and I was able to view and feel them before choosing. Very friendly and helpful throughout. :)

Catherine Ozorio

16:54 08 Aug 24

I found Colourstream online and they were very responsive and friendly in person and by phone. They told me they could get my order of 50+ A3 pages printed within the day. The prints were very high quality and I was very impressed with the results. We needed these to look good as they were being shown on TV. I will use their service again for any printing work needed.

Stephen Sillitoe

11:17 30 Aug 24

I originally found Colourstream online when searching for a local printer to print three learning to drive books that I publish. The print quality, bundle by, lamination and overall finish is excellent. The service provided has been amazing and Richard has been brilliant and very accommodating. I can thoroughly recommend and state that as my books sell follow up orders with Colourstream will follow.

Advertising Methods for Small Businesses