Marketing strategy has seen a significant transition over the past ten years, frequently at the expense of traditional printed products. To discover actual success, a business, however, needs to use both online and print marketing, business owners and marketing managers are now realising.

Making tangible marketing products that exist outside of the virtual world has many advantages. Print marketing is a potent tool for brand promotion, as we at Colourstream Ltd have always known. Printed materials can help your company stand out from the competition by raising brand awareness and credibility.

Here are 8 great ways to use printed marketing to promote your business in 2023:-

  1. Flyers – Flyers are powerful due to their clarity and focus. A flyer is a fantastic technique to draw attention to a noteworthy occasion or a forthcoming sale. There’s not a lot of room for jargon on an A4 or A5 flyer, which means it’s excellent for an audience that doesn’t want to spend a lot of time digging over details.
  2. Banners – When it comes to banner printing and advertising, they’re a very popular marketing technique among many businesses, despite the benefits of the evolving digital work of marketing.
  3. Booklets – These days booklets can be used for a number of things, from informing to marketing as well as promoting and advertising your brand and business. Your booklets can be left in shops, encouraging customers to pick them up.
  4. Business Stationery – Potentially, your firm could be missing out on a range of clients, projects, sales and work, so make sure that you’re at the forefront of industry and have branded stationery designed and printed today.
  5. Stickers – Stickers can be stuck almost anywhere, they’re great for events and exhibitions, are a fun and exciting alternative to advertising, as well as being great for children. They’re cost-effective for advertising as they can stick to almost anything.
  6. Exhibition Stands – Exhibition stands are ideal because they’ll allow your business to benefit from attending exhibitions and events, without restrictions to a permanent booth or stand. Your exhibition stand will be a great prop for your display, ensuring it’s as effective as possible when it comes to advertising your goods and services.
  7. Posters – Whether it’s part of a promotion, or you’re in need of posters for your premises, get in touch with specialist poster printers and designers to ensure they don’t go unnoticed. These are a great way of showing upcoming events.
  8. Business Cards – As a business, it’s very important that you make an impression on your customers and clients. If you’re looking for an impressive way to do this, then we recommend business cards – they’re a perfect choice. 

Of course, there are many, many more things you can do with printed materials to promote your business and brand. Find out why to choose Colourstream for printing materials below.

Why Colourstream Ltd?

Our in-house digital printing team at Colourstream has more than 25 years of expertise providing digital printing services and creating compelling imagery and campaign concepts for print media. Our business employs a group of talented graphic designers who are well equipped to assist you in getting your designs in front of your target audience. You can rely on us to deliver the best products possible at prices that are both fair and reasonable. Our quality and level of service are unmatched.

Additionally, Colourstream’s design team and copying service are always available to assist with your projects and provide guidance and suggestions to create effective designs that maximise the impact of your message. The Colorstream team can make use of its abilities to provide high-end marketing printing services by formatting and printing to a high standard.